With the slowing economy bearing down on dealerships across the country, everyone is looking for cost cutting measures that will bolster bottom lines and stave off deeper cuts, or in some cases outright failure.

Dealer Public Relations have been the best marketing hedge against the slowing economy we have seen. A steady flow of positive news, reviews, and feature articles into the web sphere not only helps preserve the waining customer pool for your dealership in lean times, but drives more prospect interest and sales in good times.

The low cost of Dealer Public Relations is another reason that embracing this new era of social media marketing is a genuine best practice for all dealers.

To find out more about Dealer Public Relations visit DealerPR.org - The Organization of Dealer Public Relations Professionals.

Dealer Public Relations are a key component of every effective Reputation Management Program. When considering the anatomy of your dealership’s online reputation there are two main components to consider.

The first is internal to dealership focused review sites. These sites invariably will make their way to the top of search results when a potential customer does research on your dealership.

The second is external in the form of additional websites, blogs, and independent reviews and articles. The larger the network of sites, and footprint of content that exists, the more potential for these posts to make their way into your search results.

While it is always advisable to implement a steady flow of both approaches, a careful analysis of your search results will tell you which of these will be most useful in the short term. Typically an isolated dealership in a smaller county or district will have a much easier time ranking with external sites and blogs. In this case the external postings will be more effective, and internal review sites can be addressed as needed depending on the current state of those reviews.

In larger competitive markets the internal review sites are almost always well established, and are the leading issue facing a dealership’s reputation. In either case an immediate investment in an Internet Reputation Management program can directly impact your dealership’s bottom line to the tune of as much as $1,000,000 annually in additional profit.

Impact Auto Media employs a comprehensive Internet Marketing Assault Package that begins with a thorough analysis of your dealership’s internal and external needs and opportunities. We then employ a continuous marketing plan that evolves as results are achieved to give you total control over your online reputation, driving more quality leads and growing your business through the online channel.

Impact Auto Media - Call 800 742-0407 or contact us

Look around any main street in America and you’ll see many auto dealerships going out of business. Some dealers however are thriving despite economic woes and a tightening market. A closer inspection of methods behind the success of these dealers is all you need to understand why they are winning in the face of all odds.

Dealer Public Relations is one such reason that smart dealers are achieving success. Moving beyond SEO and PPC Dealer Public Relations seeks to manage the Social Media Market. In broad terms Social Media refers to review sites, opinion sites, blogs, and forums. This is where dealer reputation lives and dies on the Internet.

Check yourself, do a search for your dealership in Google. What results do your customers see when they research your dealership on the web? In most cases a few angry customers have muddied your reputation for all to see.  Managing the negative reviews can become a full time job.

Enter Dealer Public Relations. You may in fact have dozens of satisfied customer testimonials in your possession. Your Dealer Public Relations Professional can take these and optimize them for posting on the web.

The impact of these countermeasures can be seen in real dollars to your bottom line. Research has shown that a negative online reputation can strip away as much as 41% of your potential showroom visits. In contrast a golden online reputation can represent increased revenue of 100K annually.

Get on board with the Dealer Public Relations reputation marketing strategy. Visit Vertical Dealer for a list of qualified premier vendors.