Dealer Public Relations are a key component of every effective Reputation Management Program. When considering the anatomy of your dealership’s online reputation there are two main components to consider.

The first is internal to dealership focused review sites. These sites invariably will make their way to the top of search results when a potential customer does research on your dealership.

The second is external in the form of additional websites, blogs, and independent reviews and articles. The larger the network of sites, and footprint of content that exists, the more potential for these posts to make their way into your search results.

While it is always advisable to implement a steady flow of both approaches, a careful analysis of your search results will tell you which of these will be most useful in the short term. Typically an isolated dealership in a smaller county or district will have a much easier time ranking with external sites and blogs. In this case the external postings will be more effective, and internal review sites can be addressed as needed depending on the current state of those reviews.

In larger competitive markets the internal review sites are almost always well established, and are the leading issue facing a dealership’s reputation. In either case an immediate investment in an Internet Reputation Management program can directly impact your dealership’s bottom line to the tune of as much as $1,000,000 annually in additional profit.

Impact Auto Media employs a comprehensive Internet Marketing Assault Package that begins with a thorough analysis of your dealership’s internal and external needs and opportunities. We then employ a continuous marketing plan that evolves as results are achieved to give you total control over your online reputation, driving more quality leads and growing your business through the online channel.

Impact Auto Media - Call 800 742-0407 or contact us